Dr. Lauren Elise is a Social Media Manager with 6+ years of experience as a Freelance Social Media Manager for several clients including The Atlanta Streetcar, Grind Pretty, True Glory Hair, and BrandUp Marketing Studio. Her experience as the Social Media Dr. derived from working with an array of clients in real estate, taxes, reality television, the beauty and fashion industry, bakers, events, law offices and credit repair.
Dr. Lauren has a Masters in Nonprofit Leadership from Belmont University and owns a 501c3 Nonprofit, Adjust Your Crown Mentoring, Inc. A mentoring organization founded by Dr. Lauren in 2016. She also holds a Doctorate of Education Degree in Organizational Leadership and through Simpson's doctorate program she has had the opportunity to conduct her dissertation on Social Media and Millennials titled "Instagram and Twitter Followers: A Social Identity Theory of Leadership Perspective".
The world of marketing has changed over the past decade with the introduction of digital marketing. The qualitative research study that Dr. Lauren conducted consisted of 20 Millennials ranging from the ages of 18-34 according to Straus & Howe (1991). The research showed that Millennials are more interested in the aesthetics and visuals of business post on social media. The next category was impacted by inspiration and personable motivation. In addition, millennials are interested in tutorials, reviews, and coupons according to the study.
The Pew Research Center (2018) stated that a majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram. A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users.
This has been the case since the Center began surveying about the use of different social media in 2012, Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.